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Voice of Customer (VOC) Survey Questions + Sample Questionnaire Template

Voice of Customer (VOC) Survey Questions + Sample Questionnaire Template

Voice Of Customer VOC Surveys for customer research and feedback

QuestionPro is a leader in Voice of Customer (VOC) survey templates, covering VOC metrics such as Customer Effort Score (CES), Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Loyalty Index. The questions included in the free sample questionnaires are designed by experts and targeted to get specific insights from customers. These templates not only help you get responses from customers but also identify and bridge any gap areas for your product or service, gather new product ideas, and improvements and feature updates for existing ones. These templates should be a part of your voice of the customer strategy as they are ready-made for immediate deployment and assessment, saving you valuable time. Pick any one of the questionnaires that suit and start surveying, make these templates a part of your voice of customer framework.

Do your customers really have an emotional tie with your company or brand? This questionnaire will give you the answer. This survey was developed and tested by Maarten Tolboom, a consultant with TNS NIPO in cooperation with the Foundation for Commercial Communications in Amsterdam. Maarten tested the emotional ties of customers with 10 national brands: Vodaphone, Albert Hein supermarkets, Heineken beer,, Grolsch beer, the Postbank, ING bank, Becel margarine, and two national newspapers.

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Value Proposition Survey Questions for Voice of Customer (VOC). This sample questionnaire template measures both the satisfaction of and the importance to your customers of your value propositions. With this questionnaire you may find that customers are very satisfied with your brochures and documentation, but do not consider them important, a sign you may be spending too much money on them.

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This no-nonsense questionnaire was supplied copyright free from Frederick E. Reichheld, author of two best-sellers: The Loyalty Rules! and The Loyalty Effect: The Hidden Force Behind Growth, Profits and Lasting Value. Reichheld, a Bain Company consultant, is a well-known (and often quoted) speaker.

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Every customer-facing businesses run satisfaction surveys all the time to capture customer feedback. Sadly, majority of the customers ignore feedback surveys because - let’s face it - they are lengthy and boring. How about running a survey where customers only need to click smiley faces to rate their satisfaction levels? This is as realistic as it gets!

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