Conjoint Analysis is one of the most effective models in extracting consumer behavior into an empirical or quantitative measurement. It evaluates products/services in a way no other method can. Traditional ratings surveys and analysis do not have the ability to place the 'importance' or 'value' on the different attributes, a particular product or service is composed of. Conjoint Analysis guides the end user into extrapolating his or her preference to a quantitative measurement.
One of the most important strengths of Conjoint Analysis is the ability to develop market simulation models that can predict consumer behavior to product changes. With Conjoint Analysis, changes in markets or products can be incorporated into the simulation, to predict how consumers would react to changes.
To effectively conduct an Online Survey the first you need to decide what the objectives of the study are. Ensure that you can phrase these objectives as questions or measurements.
Learn the survey basics, including how to create and customize, distribute, and report surveys.
Our advanced trainings include survey logic, branching, extraction, scoring, piping, and more.
Social media, email or QR codes? We’ll teach about the 15+ type of survey distribution options.
Feedback on company, product, customer service, ratings, intention to return.
Evaluation of communication information and strategy within the company.
Customer satisfaction survey with product, representative, and process questions.
Creating a survey with QuestionPro is optimized for use on larger screens -
Though you're welcome to continue on your mobile screen, we'd suggest a desktop or notebook experience for optimal results.
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